We are always trying to find opportunities to make the holidays special for our customers. That’s why we chose to partner with a leading confectionary brand over Mother's Day. Our joint venture aimed to drive sales of their product line, while offering our customers a delightful treat to complement their home-cooked meals.
Confectionary sales are fiercely competitive around key holidays, especially Mother’s Day. When a renowned brand reached out to us seeking a way to stand out amidst the competition, we came up with a solution.
We leveraged the HelloFresh platform to sweeten the brand’s visibility among our customers.
- HelloPerks Inserts Program: Recognizing the competitive landscape, we decided to utilize our HelloPerks inserts program to differentiate the brand during the Mother's Day season. We offered an exclusive 20% discount on their products, both at retail outlets and online.
- Collaborative Design: The HelloFresh team collaborated closely with the confectionary brand to design an insert with a compelling offer. This offer was tailored to be more competitive than other market offers, ensuring it would capture our customers' attention.
- Volume and Reach: A total of 25,000 inserts were strategically placed in meal kits prior to Mother’s Day, maximizing the potential for conversions and engagement.
- Engaging Content: The inserts resonated with the spirit of Mother’s Day, emphasizing the joy of sharing sweet moments with loved ones and presenting an offer that was hard to resist.
Results and Impact
The collaboration yielded impressive results:
- Conversions: Out of the 25,000 inserts, we observed 210 conversions, translating to a conversion rate of 0.75%.
- Revenue Boost: The campaign generated a revenue of $13,000.00, with an average order value of $57.47.
- Return on Investment: The campaign achieved a 1.25 ROI, marking it as a profitable venture for both HelloFresh and the confectionary brand.
By leveraging the unique HelloPerks inserts program and crafting a compelling offer, we stood out in a highly competitive market. As a result, the success of this campaign not only drove sales during Mother's Day, but solidified future collaborations between HelloFresh and this confectionary brand.